Comment on Boohoo Group reflects on latest AI tools in Drapers Talks podcast by Steve Sidkin

ASOS has announced recently that it has introduced an AI chatbot for shoppers to haggle prices. Fashion businesses pursuing this path will need to update their privacy policies and ensure that all is ok with their registration with the Information Commissioner's Office. In time use of an AI chatbot for price haggling may also lead to the government declaring such use to be a prohibited practice under the new Digital Markets, Competition and Consumers Act. But until then what value RRPs and t...